Five Ways to Successfully Face Digital Disruption

Entrevista con la Dra. Jeanne W. Ross, Directora de Investigación y Científica Investigadora Principal en el MIT Center for Information Systems Research

Disrupción digital: alarmante, potente, disruptiva. Jeanne Ross dice que va a cambiar todo el panorama competitivo. ¿La solución? Integración. ¿Cómo se llega allí? Ross da cinco consejos a las empresas que se enfrentan a la interrupción digital.

Digital disruption: alarming, powerful, disruptive. Jeanne Ross, Research Director & Principal Research Scientist at the Center for Information Systems Research, says it’s going to change your entire competitive landscape. The solution? Integration. How do you get there? Ross gives five pieces of advice to companies that are facing digital disruption.